I've never been more disinterested and simultaneously motivated to finish a bike (Husqy project) in my life. Husqvarna's 701 Concept for EICMA is actually BETTER than the already mind blowing 401 photos they initially released. The 401 design, developed by Kiska, was the first look at Husqy's newly proposed visual brand language. The 701 is a departure in what appears to be a more realistic (see market savvy) interpretation of that VBL. That's not to say this specimen isn't still pushing boundaries. Do note the warp speed muffler inserts, high-vis exhaust bracket dissecting the midsection, and absolutely bonkers deep-draw tank forming. It's refreshing to see a manufacturer focused on progressive design instead of attempting to capitalize on scene trends. I'm in love. They took the best thing and made it bester. <3 Husqvarna